[Graphics] Create the right Logo

[ via Creative Behavior ] The logo is not about font, shape and color. Colleen Ryan wrote that the important points if you want to build right logo must:

• logo should:
            o Attract attention and leave an impression             o Create a look that in unique             o reflect the personality of the company
• Reproduction costs: The more detailed and colorful the logo design, the more difficult to reproduce, meaning a higher cost.
• The size: The prefect logo design will look great on a sign board as well as on a business card or a pen.
• Logo design companies are by the dozen. Take your time, research different companies and designers and compare packages in order to select a logo design company suited to your needs.
• Check your competition. What designs, graphics, and colors do they use? Remember that you need to be competitive.
• Trademark your logo. If your logo is trademarked, this prevents competitors and other third parties from stealing it.
• And last but not least, when in doubt, K.I.S.S. (Keep It Simple Stupid).

here the links : http://www.creativebehavior.com/index.php?PID=187